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Robot maker · registered
Simbe Robotics
Tally 4.0 autonomous shelf-scanning robot navigates retail aisles using ultra-high-resolution cameras, 3D/360° vision, and NVIDIA AI infrastructure to detect shelf gaps, pricing errors, and planogram non-compliance in real time; fixed Tally Spot sensors cover high-turnover endcap and display areas; cloud Real-Time Store Intelligence platform aggregates data for merchandising and e-commerce fulfillment use cases.
HeadquartersSouth San Francisco, US
Founded2014
Corporate funding$104M
Team101-200
Deployments13
Open roles15
01
Company overview
Identity and operating footprint
Company typeRobot maker
Market segmentCorporate
StageSeries C
FoundersBrad Bogolea (CEO), Jeff Gee, Avery Louie
Regions servedNorth America, Europe, Middle East
Countries deployedUS, IE, GB, SA, AT, CA, MX, TR, DE
Service footprintHQ in San Francisco, CA; operating across 10 countries on 3 continents including US, Ireland, UK, Saudi Arabia, Austria, Canada, and Mexico; nearly five dozen retail chain customers globally.
Last reviewed2026-07-05
LinkedInView profile
MX
Robot models
Specifications remain vendor-claimed
Machineretail
Tally 4.0
- Up to 12 hours runtime with faster charging cycles
vendor-stated battery operating time per charge
Claim source - Ultra-high-resolution imaging with dual fisheye cameras enabling panoramic 360° and expanded 3D coverage
vendor-stated camera system specifications for shelf-level image capture
Claim source - Edge compute powered by NVIDIA CUDA, TensorRT and DOCA Argus with Intel RealSense depth cameras for real-time autonomy
vendor-stated onboard compute platform and sensor stack
Claim source - 600M shelf gaps detected fleet-wide (cumulative, 10 years)
fleet-wide cumulative shelf-gap detections over commercial operation since 2014
Claim source
Machineretail
Tally RFID
- Advanced RFID sensor designed specifically for soft goods and apparel inventory tracking
vendor-stated product differentiation versus camera-only Tally variants
Claim source
Machineretail
Tally Spot
- Fixed stationary sensor for high-turnover endcap and display areas; RFID-enabled version improves freshness tracking
vendor-stated role as a fixed complement to the mobile Tally robot
Claim source
DP
Deployment log
Announced and cited only
CA
Funding history
Publicly announced rounds
Series C
Eclipse, Goldman Sachs Growth Equity, Valo Ventures
Round sourceSeries B
Round sourceSeries A
Activant Capital, Future Shape, Pathbreaker Ventures, Valo Ventures, Venrock
Round sourceInvestors on recordGoldman Sachs Growth EquityEclipsePathbreaker VenturesValo VenturesBuild Collective
HR
Hiring signal
Public job board · 2026-08-10
Open roles15
Hiring is an operating signal, not deployment evidence. Roles are refreshed from the company’s public careers system.
Customer Facing Applied AI Engineer, Retail PerceptionAI & Computer Vision · San Francisco Bay AreaData Engine & Annotation Systems EngineerAI & Computer Vision · San Francisco Bay AreaPrincipal / Staff Robotics Perception EngineerAI & Computer Vision · San Francisco Bay AreaSenior Computer Vision / Applied AI EngineerAI & Computer Vision · San Francisco Bay AreaSenior Service AnalystData Science · San Francisco Bay AreaControllerFinance · San Francisco Bay AreaSenior Fleet Operations Engineer - West CoastFleet Operations · Portland, ORIT & Security LeadIT & Security · San Francisco Bay Area
TL
Company timeline
Milestones and announcements
2026-06-09B&R Stores deploys Tally at select locations in Lincoln, NebraskaPRNewswire
2026-06-09B&R Stores Introduces Simbe's Tally Inventory Robot In Stores Across Nebraska ↗PRNewswire
2026-03-04Achieved UL 3300 certification: first retail robotics company to do so; Tally passed 40+ safety tests covering navigation, mechanical, charging, stability, and electrical protocolsPRNewswire
2026-03-04Simbe Becomes First Retail Robotics Company to Achieve UL 3300 Certification for Autonomous Robot Tally ↗PRNewswire
2026-01-12Unveiled Tally 4.0 with NVIDIA AI infrastructure, dual fisheye 360° cameras, 12hr runtime, Intel RealSense; availability mid-2026Simbe Robotics
2026-01-12Simbe Unveils Tally 4.0: The Next Generation of Autonomous Retail Robot Powering Store Intelligence via Physical AI ↗Simbe Robotics
2025-11-12Celebrated 10 years of Tally: 600M shelf gaps detected, 80M promotion errors fixed, 18B price tags scanned, 44.8B shelf photos captured, deployed in 10 countries across 3 continentsPRNewswire
2025-11-12Simbe Marks 10 Years of Tally the Robot: 600M Shelf Gaps Detected, 80 Million Promotion Errors Fixed ↗PRNewswire
2025-07-01SPAR Austria begins Tally pilot at INTERSPAR Eisenstadt and EUROSPAR Vienna: first Austrian grocery retailer to deploy inventory robotsSimbe Robotics
2025-07-01SPAR to Test Tally Inventory Robot at Two Austrian Locations ↗Simbe Robotics
2024-10-24Raised $50M Series C led by Goldman Sachs Growth Equity; total funding over $100MGlobeNewswire
2024-10-24Simbe Raises $50 Million in Series C Funding Led by Growth Equity at Goldman Sachs Alternatives ↗GlobeNewswire
2024-10-01Announced international expansion into Turkey with CarrefourSA; first country in the Middle East/Turkey regionGlobeNewswire
2024-10-01Simbe Announces International Expansion into Turkey with CarrefourSA ↗GlobeNewswire
SC
Source ledger
19 unique public sources
01
Simbe Raises $50 Million in Series C Funding Led by Growth Equity at Goldman Sachs AlternativesGlobeNewswire · retrieved 2026-07-05
02Simbe Raises $28M Series B, Led by Eclipse, to Continue Transforming Retail Operations Through AI and AutomationGlobeNewswire · retrieved 2026-07-05
03Simbe Raises $26M Series A Led by Venrock in Addition to Substantial Inventory Financing From SoftBank RoboticsBusinessWire · retrieved 2026-07-05
04Simbe Unveils Tally 4.0Simbe Robotics
05Simbe Marks 10 Years of Tally the RobotSimbe Robotics
06Simbe RoboticsSimbe Robotics
07Tesco follows grocery rival Morrisons as it tests out Simbe's Tally in-store stock scanning robotRetail Technology Innovation Hub · retrieved 2026-07-18
08B&R Stores Introduces Simbe's Tally Inventory Robot in Stores Across NebraskaPR Newswire · retrieved 2026-07-05
09Harmons Deploys Simbe's Tally Inventory Robot In Stores Following Pilot SuccessSimbe Robotics · retrieved 2026-07-05
10SPAR to Test Tally Inventory Robot at Two Austrian LocationsSimbe Robotics · retrieved 2026-07-05
11Simbe and DeCicco & Sons Launch Strategic Partnership at New Flagship LocationGlobeNewswire · retrieved 2026-07-05
12Battle of the bots: Kroger pilots autonomous inventory scanning robotsGrocery Dive · retrieved 2026-07-05
13Simbe raises $50M Series C, expands retail wholesale inventory roboticsThe Robot Report · retrieved 2026-07-05
14Albertsons' United Family Launches Tally Robot Program in Select StoresSimbe Robotics · retrieved 2026-07-05
15Simbe Announces International Expansion into Turkey with CarrefourSAGlobeNewswire · retrieved 2026-07-05
16Northeast Grocery Inc. Announces Launch of Tally Robot Program in Select Price Chopper, Market 32, and Tops Friendly MarketsSimbe Robotics · retrieved 2026-07-05
17 · retrieved 2026-07-05
18Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial technologyRetail Technology Innovation Hub
19Simbe Marks 10 Years of Tally the RobotPRNewswire · retrieved 2026-07-05