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Robot maker · registered

Self Wellness

Corporate marketcareCurated record
self.io

Computer-vision 3D body scan maps user anatomy in real time; on-board ML control loop adapts percussion force, frequency, and positional targeting throughout each 15-minute fully-clothed session; no teleoperation required during operation.

HeadquartersCopenhagen, DK
Founded2022
Corporate funding$432K
Team1-10
Deployments2
Open roles3
01

Company overview

Identity and operating footprint

Company typeRobot maker
Market segmentCorporate
StagePre-seed
FoundersJulian Jørgensen (CEO), Søren Theodorsen (CPO), Jimmy Jørgensen (Robotics Software), Erik Kockar (Robotics Software)
Regions servedEurope
Countries deployedGB, CH
Service footprintHQ Copenhagen, Denmark; pilot deployments at Third Space and Gymbox clubs in London and in Zurich; 10,000+ sessions delivered on pilot fleet; production fleet reserved for 2027 rollout.
Last reviewed2026-07-05
XNot listed
MX

Robot models

Specifications remain vendor-claimed

Machinecare

Self

  • up to 1,750 percussions per minute

    vendor-stated maximum percussion rate delivered by the robot arm

    Claim source
  • 15-minute fully-clothed session

    vendor-stated standard session duration

    Claim source
DP

Deployment log

Announced and cited only

AnnouncedCustomerSiteCountryCountEvidence
2024-09-26Third Spacegym / fitness centreGBNot disclosedAnnouncement
2024-09-26Gymboxgym / fitness centreGBNot disclosedAnnouncement
CA

Funding history

Publicly announced rounds

HR

Hiring signal

Public job board · 2026-07-11

Open roles3

Hiring is an operating signal, not deployment evidence. Roles are refreshed from the company’s public careers system.

Computer vision engineerTeam unlisted · Location unlistedNext.js and/or React native engineerTeam unlisted · Location unlistedTerms of serviceTeam unlisted · Location unlisted
TL

Company timeline

Milestones and announcements

2024-09-26Unveiled Self robot publicly; pilots announced at Third Space and Gymbox clubs in LondonTech.eu
2022-01-01Founded in Copenhagen, Denmark by Julian Jørgensen and co-foundersThe Hub
SC

Source ledger

3 unique public sources

01
Self: AI Massage RobotSelf Wellness · retrieved 2026-07-05
02
Self® AI massage robot: The Hub (EUR 400K at ~1.080 USD/EUR; no date disclosed)The Hub · retrieved 2026-07-05
03
Danish startup Self.io unveils smart massage robots for personalised wellness on demandTech.eu · retrieved 2026-07-05