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Robot maker · registered

Rebl Industries

Corporate marketlogisticsCurated record

AI-powered sorting, palletising, and depalletising robots (branded Workmates/Bella); proprietary AI and advanced sensors identify, pick, move, and load unsorted goods of varying sizes and packaging in real time without pre-sorting; fleet-wide neural network enables shared learning across all deployed robots for continuous throughput improvement; RaaS model ('pay for the effect, not the robot') with commissioning in under 3 hours; 99%+ solution availability rate claimed across 5+ years of production deployments.

HeadquartersGothenburg, SE
Founded2018
Corporate fundingNot disclosed
Team11-50
Deployments2
Open roles0
01

Company overview

Identity and operating footprint

Company typeRobot maker
Market segmentCorporate
StageGrowth (strategic)
FoundersAlexander Westerling (co-founder, board member)
Regions servedEurope
Countries deployedSE
Service footprintGothenburg, Borås, and Skövde (Sweden HQ and operations); London UK (Leytonstone House, office); deployed at H&M Nordic online sales warehouse in Sweden since summer 2024
Last reviewed2026-07-05
MX

Robot models

Specifications remain vendor-claimed

Machinelogistics

Workmates (Bella)

  • 800–1,000 picks per hour throughput

    vendor-cited handling capacity for autonomous pick-and-sort tasks in production warehouse conditions

    Claim source
  • >99.7% picking accuracy

    vendor-cited pick accuracy rate in production deployments enabled by Zebra FS40/FS42 scanners and Photoneo MotionCam-3D

    Claim source
  • Over 99% system availability during operational hours; ~30% warehouse throughput improvement

    vendor-cited uptime and throughput gain in production customer deployments

    Claim source
DP

Deployment log

Announced and cited only

AnnouncedCustomerSiteCountryCountEvidence
2025-08-19H&M GBC ABNordic online sales warehouseSENot disclosedAnnouncement
2025-08-19IKEA Svenska ABwarehouse / distribution centreSENot disclosedAnnouncement
CA

Funding history

Publicly announced rounds

Investors on recordPulsen Group
TL

Company timeline

Milestones and announcements

2025-08-19Signed framework deployment agreements with H&M GBC AB and IKEA Svenska AB; appointed first external CEO Nicholas Tengelin (former Volvo Cars, Hedin Mobility Group)PRNewswire UK
2021-01-01Secured strategic backing from Pulsen Group (privately owned holding group led by Jonus Bartholdson)Rebl Industries
SC

Source ledger

6 unique public sources