Robot maker · registered

Gideon Brothers

Corporate marketamrlogisticsCurated record

TREY autonomous forklift uses 3D stereo vision and deep learning (no LiDAR) for simultaneous localisation and mapping (SLAM) and payload handling in unstructured warehouse and manufacturing environments. Medium-duty variant carries 800 kg; heavy-duty variant carries 2500 kg. Infrastructure-free: no floor markings, QR codes, or reflectors required. Deployed commercially for trailer loading/unloading and order-fulfillment transport in EU and US facilities. Offices in Zagreb (engineering) and Dover, DE (US market).

HeadquartersOsijek, HR

Founded2017

Corporate funding$43M

Team51-200

Deployments5

Open roles0

Company overview

Identity and operating footprint

Company typeRobot maker

Market segmentCorporate

StageSeries B

FoundersJosip Ćesić (CEO & Co-Founder), Matija Kopić (Co-Founder & Board Member), Kruno Stražanac (Co-Founder & Chief Customer Success Officer), Edin Kočo (Co-Founder & Chief Robotics Officer)

Regions servedEurope, North America

Countries deployedDE, US, CA

Service footprintHQ Osijek, Croatia (engineering hub); US operations hub Bolingbrook, IL (manufacturing facility, opened Oct 2025); Zagreb office; commercial deployments in Germany, United States, and Canada (Loblaws); expanding to Munich and Boston

Last reviewed2026-07-05

LinkedInView profile

Robot models

Specifications remain vendor-claimed

Machineamr

TREY Heavy-Duty

2500 kg payload
vendor-stated maximum carrying capacity for the heavy-duty variant
Claim source

Machineamr

TREY Medium-Duty

800 kg payload
vendor-stated maximum carrying capacity for the medium-duty variant
Claim source

Deployment log

Announced and cited only

Announced	Customer	Site	Country	Count	Evidence
2026-06-09	Loblaws	trailer loading / logistics dock	CA	Not disclosed	Announcement
2025-08-14	Dot Foods	food distributor logistics facility (trailer loading/unloading)	US	Not disclosed	Announcement
2022-07-11	Atlantic Grupa	logistics/distribution	HR	Not disclosed	Announcement
2019-10-30	DB Schenker	logistics / order-fulfilment warehouse	DE	Not disclosed	Announcement
2019-03-18	Tokić	automotive retail warehouse	HR	Not disclosed	Announcement

Funding history

Publicly announced rounds

2024-09-05$6M

Corporate

Toyota Industries Corporation

Round source

2021-06-08$31M

Series A

DB Schenker, HCVC, Koch Disruptive Technologies, Koch Disruptive Technologies (KDT), LocalGlobe, Prologis Ventures, Rite-Hite

Round source

2019-10-30$3M

Seed

HCVC, Ivan Topčić, Linic Ltd., Luca Ascani, NJF Capital, Pentland Ventures, Taavet Hinrikus

Round source

2018-09-01$2M

Seed

HCVC, LocalGlobe, Plug and Play Tech Center, SparkLabs Global Ventures

Round source

2018-07-23$765K

Seed

David Rowan, Taavet Hinrikus

Round source

Investors on recordKoch Disruptive Technologies (KDT)Toyota Industries CorporationPrologis VenturesDB SchenkerRite-HiteLocalGlobeHardware ClubTaavet Hinrikus (angel)

Company timeline

Milestones and announcements

2025-10-01Opened new manufacturing facility in Bolingbrook, Greater Chicago Area, to serve US market at scaleGideon Brothers

2025-08-14Commercial partnership with Dot Foods for TREY deployment at Mt. Sterling, IL flagship facilityGideon Brothers

2025-08-14Gideon and Dot Foods announce commercial partnership to enhance operational excellence ↗Gideon Brothers

2024-09-05Toyota Industries Corporation (TICO) announces strategic investment; partnership covers T-Hive, Toyota Material Handling Group, and Toyota Automated Logistics GroupToyota Industries Corporation

2024-09-05Toyota Industries Corporation announces a strategic investment in Gideon for new vision based automated vehicle solutions ↗PRNewswire / Toyota Industries Corporation

2024-05-15Raised $4.6M Series B; Prologis Ventures participating; annual recurring revenue doubled in 2024Crunchbase

2021-06-08Raised $31M Series A led by KDT with DB Schenker, Prologis Ventures, and Rite-Hite; announced US and EU office expansionGideon Brothers

2021-06-08Gideon Brothers raises $31 million Series A to expand product line ↗The Robot Report

2019-10-30First commercial deployment: DB Schenker Leipzig facility; pilot subsequently expandedThe Robot Report