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Robot maker · registered

FireFly Robotics

Corporate marketagriculturemanufacturingCurated record
fireflyautomatix.com

Designs and manufactures autonomous electric vehicle (AEV) robotic mowers (AMP-L100, AMP-X100) and the Manned Robotic Harvester for turf farms in a 108,500 sq ft Salt Lake City facility. Full autonomy software stack brought in-house in 2020. Sells to golf courses, sports fields, turf farms and municipalities; 213 employees as of 2026-06-30.

HeadquartersSalt Lake City, US
Founded2010
Corporate fundingNot disclosed
TeamNot listed
Deployments7
Open roles0
01

Company overview

Identity and operating footprint

Company typeRobot maker
Market segmentCorporate
StagePre-IPO (Nasdaq direct listing S-1 filed 2026-10-07)
FoundersSteven R. Aposhian (Co-founder, CTO and Chairman), Matthew G. Aposhian (Co-founder, President and COO)
Regions servedUS
Countries deployedNot listed
Service footprintNot listed
Last reviewed2026-10-22
XNot listed
MX

Robot models

Specifications remain vendor-claimed

Machineagriculture

AMP-L100

  • First robotic reel mower, introduced 2023, selling since 2024

    autonomous electric reel mower for golf courses

    Claim source
Machineagriculture

AMP-X100

  • Rotary AEV robotic mower introduced and selling since 2025

    autonomous electric rotary mower for longer heights-of-cut

    Claim source
Machineagriculture

MRH (Manned Robotic Harvester)

DP

Deployment log

Announced and cited only

AnnouncedCustomerSiteCountryCountEvidence
2026-10-14Shreveport Public Assembly and Recreation (Huntington Park and Querbes Park golf courses)municipal golf courseUS2Announcement
2026-07-10Gator Creek Golf Clubgolf courseUSNot disclosedAnnouncement
2026-06-17Country Club of New Bedfordgolf courseUS2Announcement
2026-05-27Kohanaiki Golf Clubgolf courseUSNot disclosedAnnouncement
2026-03-31Concert Golf Partnersgolf courseUSNot disclosedAnnouncement
2024-11-20Serrano Country Clubgolf courseUS1Announcement
2024-08-15The Santaluz Clubgolf courseUS3Announcement
CA

Funding history

Publicly announced rounds

2026-10-13$3M

Private placement (R

Investors undisclosed

Round source
TL

Company timeline

Milestones and announcements

2026-10-07Files S-1 for Nasdaq direct listingSEC EDGAR
SC

Source ledger

9 unique public sources

01
SEC Form D, FireFly Robotics, Inc. (filed 2026-10-13, total sold 3,398,500, 245 investors, placement agent R.F. Lafferty)SEC EDGAR · retrieved 2026-10-22
02
FireFly Robotics, Inc. Form S-1SEC EDGAR
03
Shreveport golf courses introduce autonomous robotic mowersKTBS · retrieved 2026-10-22
04
Intelligent Self-Driving Between Holes: How Path Linking Is Changing Fairway Mowing at Gator Creek Golf ClubFireFly Robotics (company post) · retrieved 2026-10-22
05
Why giant robots are roaming the Country Club of New BedfordSouthCoastToday · retrieved 2026-10-22
06
Kohanaiki Becomes First in Hawaii to Deploy FireFly Automatix AMP-L100 Autonomous Electric Mower on Its Golf CourseThe Golf Wire · retrieved 2026-10-22
07
Concert Golf Partners scales autonomous technology implementation (Heathrow Legacy pilot delivered; TPC Monterey at Pasadera, The Hawthorns, Plantation GCC rolling out)FireFly Automatix / Golf Course Industry · retrieved 2026-10-22
08
The First Leasing Customer for Robotic Mowing Equipment from FireFly Automatix is the Prestigious Serrano Country ClubACCESSWIRE · retrieved 2026-10-22
09
FireFly Automatix Welcomes The Santaluz Club as the Golf Industry's First AMP CustomerACCESSWIRE · retrieved 2026-10-22