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Robot maker · registered

Fabric

Corporate marketlogisticsCurated record
getfabric.com

Proprietary grid-based ASRS robotics handle picking, packing, and sortation across grocery, health/beauty, and quick-commerce SKUs; Orchestra platform (launched September 2025) is an AI-native orchestration layer enabling retailers to operate multi-format fulfillment centers (CFC 600K units/week, MFC 200K units/week, Nano Express, Quick-Pick) from a single software stack; all hardware and end-to-end software designed in-house.

HeadquartersTel Aviv, IL
Founded2015
Corporate funding$375M
Team501-1000
Deployments5
Open roles0
01

Company overview

Identity and operating footprint

Company typeRobot maker
Market segmentCorporate
StageSeries C
FoundersElram Goren (Co-Founder, former CEO), Eyal Goren (Co-Founder), Ori Avraham (Co-Founder), Shay Cohen (Co-Founder, CTO), Tom Bassett (Co-Founder)
Regions servedNorth America, Middle East, Europe
Countries deployedUS, IL
Service footprintHQ Tel Aviv, Israel; US fulfillment center network in New York metro area and additional major US cities; European market development underway.
Last reviewed2026-07-05
MX

Robot models

Specifications remain vendor-claimed

Machinelogistics

Micro Fulfillment Center (MFC) bot system

  • 200,000 units weekly throughput

    vendor-stated weekly unit capacity for a 15,000 sq ft MFC configuration

    Claim source
  • 5,000–14,000 SKU capacity

    vendor-stated SKU range handled per MFC format

    Claim source
DP

Deployment log

Announced and cited only

AnnouncedCustomerSiteCountryCountEvidence
2024-10-08Save A Lotmicro-fulfillment centerUSNot disclosedAnnouncement
2023-09-12A.P. Moller–Maerske-commerce automated fulfillment centerUSNot disclosedAnnouncement
2021-07-22Instacartautomated fulfillmentUSNot disclosedAnnouncement
2021-01-27Walmartgrocery micro-fulfillment centerUSNot disclosedAnnouncement
2020-07-30FreshDirectgrocery micro-fulfillment centerUSNot disclosedAnnouncement
CA

Funding history

Publicly announced rounds

Investors on recordInnovation EndeavorsTemasekAlephCorner VenturesUnion Tech VenturesPlayground GlobalEvolv Ventures (Kraft Heinz)
TL

Company timeline

Milestones and announcements

2025-09-09Launched Orchestra: AI-native orchestration platform enabling multi-format fulfillment (CFC, MFC, Nano Express, Quick-Pick) from a single software stackBusinessWire
2024-03-26Appointed Curt Avallone as Co-CEO (30+ years grocery/retail experience: H-E-B, Ahold Delhaize, CVS, Giant Eagle) alongside existing CEO Avi (Jack) JacobyFabric
2023-09-12A.P. Moller–Maersk and Fabric open 38,000 sq ft AI-driven automated CFC in Dallas, TX supporting 25,000 SKUs and same/next-day B2C deliveryFabric
2021-10-26Raised $200M Series C at $1B+ valuation, becoming first robotics unicorn focused on micro-fulfillment ('Robocorn')Fabric
2021-07-22Multi-year strategic partnership with Instacart to power automated fulfillment for North American grocery retailersInstacart
2019-09-11Rebranded from CommonSense Robotics to Fabric; expanded US operationsFabric
SC

Source ledger

17 unique public sources

01
CommonSense Robotics Rebrands to FabricFabric · retrieved 2026-07-05
02
Fabric Raises $200 Million in Series C Funding and Becomes a New Kind of Unicorn: a 'Robocorn'Fabric · retrieved 2026-07-05
03
Fabric, Formerly CommonSense Robotics, Raises $110 Million in Series B FundingFabric · retrieved 2026-07-05
04
CommonSense Robotics Raises $20 Million Series A Funding To Make Fresh Food Delivery as Fast as Ordering a PizzaFabric · retrieved 2026-07-05
05
CommonSense Robotics Announces $6 Million Seed Round To Help Retailers Take On Amazon With RobotsFabric · retrieved 2026-07-05
06
MFC | Get closer, fulfill faster with Fabric's Micro FulfillmentFabric · retrieved 2026-07-05
07
Save A Lot Partners with Fabric and Uber for Automated, Low Priced Delivery of Everyday Grocery Essentials in New York CityBusinessWire · retrieved 2026-07-05
08
A.P. Moller – Maersk teams with Fabric to implement AI-driven automated fulfillment center for E-commerceFabric · retrieved 2026-07-05
09
Instacart Announces Next-Gen Fulfillment Initiative for North American RetailersFabric · retrieved 2026-07-05
10
Walmart will add automated micro-fulfillment to dozens of storesGrocery Dive · retrieved 2026-07-05
11
FreshDirect to launch micro-fulfillment-powered delivery in DC-areaGrocery Dive · retrieved 2026-07-05
12
Instacart teams with Fabric on automated fulfillment serviceGrocery Dive · retrieved 2026-07-05
13
FreshDirect partners with Fabric for grocery micro-fulfillment in D.C.The Robot Report · retrieved 2026-07-05
14
A.P. Moller - Maersk teams with Fabric to implement AI-driven automated fulfillment centerMaersk · retrieved 2026-07-05
15
Fabric Launches Orchestra, the Industry's First AI-Native Platform to Democratize Automated Fulfillment and Cut CostsBusinessWire · retrieved 2026-07-05
16
Fabric Appoints Curt Avallone as Co-CEO Alongside Current CEO Avi (Jack) JacobyFabric · retrieved 2026-07-05
17
Instacart Announces Next-Gen Fulfillment Initiative For Retail PartnersInstacart · retrieved 2026-07-05